The Athlete Identity Project
Building Better Systems For Life Beyond Sport
Because the Story Doesn’t End When the Game Does
Stepping away from sport is a defining moment in an athlete’s journey—but too often, there’s no clear roadmap for what comes next.
The Athlete Identity Project is dedicated to honoring the journeys of those who have navigated this transition and exploring how we can better equip athletes for both peak performance and long-term success beyond competition.
Whether you’re a current athlete, former athlete, parent, or coach — I’m so glad you’re here. Your experience matters. Your expertise matters. Your story matters.
Together, we can create a future where every athlete is prepared to thrive—both in sport and beyond.
What We’re Hoping To Achieve
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Gather stories from athletes, parents, coaches, and sports leaders to honor their journeys, celebrate their achievements, and explore how life unfolds beyond sport.
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Explore how the skills developed through sports translate to life beyond competition, uncover the barriers athletes face when stepping away from their sport, and identify the resources needed to strengthen the systems that support them.
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Design programs and expand access to resources that help parents, coaches, and athletic organizations create environments that cultivate high performance while also preparing athletes for life after competition
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Amplify stories and insights to unite athletes across all levels, creating a movement that strengthens the systems shaping athlete development—helping the next generation perform at their best while ensuring they have the confidence and skills to transition successfully.
Who We’re Learning From
An athlete’s success isn’t just about talent and drive—it’s also shaped by the strength of the support systems that surround them. To better understand and strengthen these systems, we’re gathering insights from every perspective.
Whether through a conversation or deeper involvement, your voice can help shape a stronger future for the next generation.
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“Who am I without my sport?” If you’ve asked yourself this, you’re not alone. Whether you’re still at peak performance, preparing to transition, navigating it now, or reflecting on lessons learned, your insights can help future athletes face this chapter with clarity and confidence.
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As a coach, your impact goes beyond competition—you help shape the mindset, skills, and resilience that drive both peak performance and a successful transition beyond sport. Whether you’ve developed systems to support athletes in this journey or see opportunities to strengthen the path forward, your insights are invaluable.
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As a parent, you’ve supported your athlete through every stage of their journey. Navigating the demands of elite athletics isn’t easy, and you may have found yourself wondering: What resources could have helped me better support my child—both in reaching peak performance and in preparing for what comes next?
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Athletic Directors, Club Owners—Your impact extends beyond wins and losses; your organizations shape athletes’ futures both in sport and beyond. Whether you’ve implemented transition resources, identified gaps, or believe peak performance should take priority, your perspective is essential.
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Athletes’ success—both during and beyond their careers—depends on more than just physical performance. Sports psychologists, educators, nutritionists, and athlete development specialists play a critical role in shaping their resilience, well-being, and long-term potential. Whether you’ve supported athletes through high performance, transition, or personal growth, your insights are invaluable in strengthening the systems that prepare them for life beyond competition.
Get Involved
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Lend Your Voice.
Your experiences matter. Whether you’re an athlete, coach, parent, or sports leader, your insights can help shape the research and solutions that redefine athlete development and life beyond sport.
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Become an Advisor.
Join a strategic team of industry experts working to develop scalable , market-driven solutions that support athlete success both in competition and beyond.
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Connect.
Whether you’re looking to collaborate, offer insights, learn more about the project, or just share a passion for athlete development, I’d love to start the conversation.
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Stay in the Loop.
We’re building a future resource hub to share athlete stories, practical tools, and high-performance habits for every stage of the athletic journey. Sign up now, and you’ll be the first to know when the newsletter launches.